Advertise on Pump Radio

Put your brand in the ears of the underground

Radio is the original companion medium — intimate, trusted and impossible to scroll past. No ad-blockers, no banner blindness, no skip button. Advertising with Pump Radio puts your message in front of an engaged, music-loving audience online and on demand, at prices that might pleasantly surprise you.

Get a proposal See the options
Radiocentre Trustmark Radiocentre member. Every advert we broadcast is checked against the UK Code of Broadcast Advertising.

The power of radio

Why smart brands still buy audio
£7.70

Average profit return for every £1 spent on radio advertising, according to Radiocentre research.

7–11am

We're live 7am – 11am, most days — breakfast and mid-morning, the hours when radio's audience is biggest and most loyal. Live shows and resident mixes, streamed worldwide, with every show living on afterwards on Mixcloud.

Un-skippable

Audio can't be ad-blocked, scrolled past or closed in a tab. If it's on, your message is heard.

Trusted

Listeners build a real relationship with the station and its presenters — and that trust rubs off on you.

A captive, attentive audience

People choose to listen. They're cooking, driving, working, training — and they keep the station on for hours. That's real dwell time you simply can't buy on a feed.

Returns that stack up

Audio is one of the most cost-effective ways to build a brand. It amplifies your other channels too — radio campaigns are proven to lift search, social and web traffic.

The right ears, not just more of them

We're niche and proud of it. Your spend reaches DJs, producers, promoters and dedicated fans of house, garage and underground music — a targeted, genuinely relevant community.

Distraction-free by design

No competing banners, no autoplay clutter, no fifteen other ads on the same page. When your spot plays, you have the moment to yourself.

Ways to get on air

Pick one, or mix and match — we'll build it around your goals

Spot adverts

Classic 10, 20, 30 or 40-second radio adverts, scheduled on rotation across the day or targeted to the shows your customers listen to. We can script, voice and produce it, or you can supply a finished spot.

Show sponsorship

Own a show. "Brought to you by" credits at the top, tail and around the breaks, sponsor sweepers throughout, your logo on the show artwork and socials — and the credits stay in the on-demand version for weeks after.

Sweepers & idents

Short, punchy branded sweepers between the records — "Pump Radio, in association with…" — produced in our house style with your name front and centre. High frequency, low cost, big recall.

Live reads & presenter mentions

Nothing beats a trusted voice. Our presenters deliver your message in their own words, live on air, to an audience that already listens to them every week.

Feature sponsorship

Attach your brand to a regular feature — the chart, Track of the Week, the events guide, competitions and giveaways — with a named credit every time it runs.

Website & social

A branded slot in the homepage advert rotation, a partner listing with your logo, description and link, and shout-outs across our social channels — so the campaign works when the radio is off, too.

Three ways in

Simple starting points — every package is tailored and quoted in plain English
Option 1

Pump Radio Partner

Get your business in front of our community and show your support for the scene.

  • Partner listing on pumpradio.net with your logo, description, contact details and website link
  • Regular on-air shout-outs and presenter mentions
  • Shout-outs across our social channels
Option 2 · Most popular

Show Sponsor

Put your name on a show and become part of the listening habit, week in, week out.

  • Everything in Option 1
  • "Brought to you by" opening and closing credits on your sponsored show
  • Recorded sponsor sweepers and idents throughout the show
  • Custom show artwork and DJ graphics carrying your logo
  • Social promotion of every episode, live and on demand
Option 3

Full Campaign

The complete package for brands that want reach across the whole schedule.

  • Everything in Options 1 and 2
  • Professionally produced 30-second adverts on rotation across the day
  • Station-wide sweepers and live presenter reads
  • Premium website placement and homepage advert rotation
  • Dedicated account contact and end-of-campaign report

Not sure which fits? Tell us your budget and what you want to happen, and we'll suggest the mix that gets you there. Prices are scaled to the size of your business — from local promoters and record shops to national brands.

How it works

From first email to first broadcast
  1. 1

    Brief

    Tell us who you want to reach, what you want them to do, and roughly what you'd like to spend.

  2. 2

    Plan & quote

    We come back with a straightforward plan — slots, shows, frequency — and an honest price.

  3. 3

    Write & produce

    Our team scripts, voices and produces your spot or sweeper in the Pump Radio house style. Or send us your finished audio.

  4. 4

    Clearance

    Every script is checked against the BCAP Code. Anything in a special category goes to Radiocentre for clearance before it airs.

  5. 5

    On air

    Your campaign goes live across the schedule, online and in the on-demand catch-up.

  6. 6

    Report

    We confirm what ran and when, and review what worked so the next campaign works even harder.

A Radiocentre member

Advertising you can trust — and your listeners can too
Radiocentre Trustmark

Pump Radio is a member of Radiocentre, the industry body for UK commercial radio. Radiocentre represents stations of every size to advertisers, government and regulators, publishes the research that proves radio advertising works, and runs the clearance service that keeps advertising on commercial radio honest.

For you as an advertiser, membership means:

  • Compliant by design. Everything we broadcast on your behalf is checked against the UK Code of Broadcast Advertising (the BCAP Code).
  • Expert clearance. Scripts in a special category are cleared by Radiocentre's clearance team before broadcast, so you're never caught out.
  • The Trustmark. The Radiocentre Trustmark tells listeners that the messages they hear on Pump Radio can be trusted — and that trust carries over to your brand.
  • Backed by research. We plan campaigns using Radiocentre's planning and effectiveness tools and award-winning research into what makes radio advertising work.

Let's get your message on air

Tell us who you're trying to reach and what you'd like to achieve. We'll come back with straightforward options and honest pricing — from a handful of sweepers to a full show sponsorship.

Email contact@pumpradio.net Live event services

Pump Radio advertising is sold and managed by PacketPipe Ltd (Company No. 12105604), a Radiocentre member.