Advertise on Pump Radio

Put your brand in the ears of the underground

Radio is the original companion medium — intimate, trusted and impossible to scroll past. No ad-blockers, no banner blindness, no skip button. Advertising with Pump Radio puts your message in front of an engaged, music-loving audience online, on DAB Digital Radio and on demand, at prices you can see right here on the page.

See our prices Get a proposal

Transparent pricing. Every package is priced on this page. No quote, no call, no surprises.

Radiocentre Trustmark Radiocentre member. Every advert we broadcast is checked against the UK Code of Broadcast Advertising.

The power of radio

Why smart brands still buy audio
£7.70

Average profit return for every £1 spent on radio advertising, according to Radiocentre research.

24/7

We're on air 24 hours a day, seven days a week, with scheduled live shows through the week and resident mixes around the clock. Streamed worldwide, on Radioplayer and on DAB, with every show available to catch up on afterwards on pumpradio.net.

Un-skippable

Audio can't be ad-blocked, scrolled past or closed in a tab. If it's on, your message is heard.

Trusted

Listeners build a real relationship with the station and its presenters — and that trust rubs off on you.

A captive, attentive audience

People choose to listen. They're cooking, driving, working, training — and they keep the station on for hours. That's real dwell time you simply can't buy on a feed.

Returns that stack up

Audio is one of the most cost-effective ways to build a brand. It amplifies your other channels too — radio campaigns are proven to lift search, social and web traffic.

The right ears, not just more of them

We're niche and proud of it. Your spend reaches DJs, producers, promoters and dedicated fans of house, garage and underground music — a targeted, genuinely relevant community.

Distraction-free by design

No competing banners, no autoplay clutter, no fifteen other ads on the same page. When your spot plays, you have the moment to yourself.

Ways to get on air

Three ways in, matching the packages below — or ask us for a mix

Spot adverts

Classic 10, 20, 30 or 40-second radio adverts, scheduled on rotation across the day or targeted to the shows your customers listen to. Short branded sweepers — "Pump Radio, in association with…" — work the same way. We can script, voice and produce it, or you can supply a finished spot. Spots and sweepers explained.

Show sponsorship

Own a show. Your advert in every episode and nobody else's, "brought to you by" credits at the top and tail, and every episode promoted on our socials — so your name becomes part of the listening habit.

Website & social

A branded slot in the homepage advert rotation, a partner listing with your logo, description and link, and shout-outs across our social channels — so the campaign works when the radio is off, too.

Transparent pricing

Three committed marketing paths

Prices on the page, not via an email or PDF — pick a package, see the total, and start
Option 1

Pump Radio Partner

£1,000 a monthOn air within 7 days · up to 15% off for six months

A low-risk way to try radio. Get your business in front of our listeners and show your support for the scene.

  • 20 spot adverts a month, up to 30 seconds each
  • A mention in our weekly newsletter
  • Two posts about you on our socials
  • 20-minute kick-off call and an end-of-month summary of what aired
Option 2 · Most popular

Sponsor a Show

£500 a showMinimum commitment of four shows (£2,000) · first show 14 days from kick-off · up to 15% off for longer runs

Weekly or fortnightly shows, sponsored by your brand. Become part of the listening habit.

  • Your 30-second spot advert in your chosen show. Just you.
  • Every episode promoted on our socials
  • Kick-off meeting, a named contact and an end-of-run report
Option 3

Full Campaign

£5,000 a monthFirst play 14 days from kick-off · up to 15% off for six months

Reach across the whole schedule. The complete package for brands that want to be heard all day.

  • Your 30-second spot advert 28 times a week, station-wide. Step up to 35 (£6,250) or 42 (£7,500)
  • Your digital advert on our home page
  • Newsletter mention and social posts
  • Kick-off meeting, an account manager, a week-two check-in and a full end-of-campaign report

Every package includes a kick-off, a BCAP compliance check and Radiocentre clearance where needed. Prices exclude VAT.

Commit for longer and the price comes down. One month is full price. After that it's 3% off the airtime for every extra month — 6% at three months, 9% at four — up to 15% off when you commit to six.

Dip your toe in

Not ready to commit, or have a low budget?

Try a week of us for £250. A ten-second branded sweeper — "Pump Radio, in association with…" — on air twice a day for seven days. No contract, no monthly commitment.

  • A 10-second sweeper produced in the Pump Radio house style, with your name front and centre
  • Two plays a day for a week — 14 in all — spread across daytime listening hours
  • A note of when each one aired, and no obligation to carry on

£250 for the weekOn air within 7 days · excludes VAT

Book a taster week Opens a ready-made email — just fill in the blanks

Advert production

  • £350 to £750 for a 30-second advert, voice only, depending on how involved it is: script, voice, edit and mix, with one round of script changes before we record. We confirm the figure once we've seen your brief.
  • +£250 for a music bed, sourced or created for your advert and licensed for broadcast.
  • £100 for each change to the recorded advert after you've approved it.
  • Nothing if you supply finished audio that passes the compliance check.
Custom packages

Want something that isn't on the page?

The three packages cover most people, but they aren't the only way in. Tell the team your budget and what you want to happen, and we'll build a mix of spots, shows and website that gets you there — priced just as openly.

  • Mix and match: a show plus a handful of spots, a sweeper campaign around an event, a listing and socials only
  • Any budget, from local promoters and record shops to national brands
  • A written quote with the price on it, no PDFs and no haggling

Priced to your briefReply within two working days

Email the team Opens a ready-made email to marketing@pumpradio.net — just fill in the blanks

How it works

From first email to first broadcast
  1. 1

    Brief

    Tell us who you want to reach, what you want them to do, and roughly what you'd like to spend.

  2. 2

    Plan & quote

    We come back with a straightforward plan — slots, shows, frequency — and an honest price.

  3. 3

    Write & produce

    Our team scripts, voices and produces your spot or sweeper in the Pump Radio house style. Or send us your finished audio.

  4. 4

    Clearance

    Every script is checked against the BCAP Code. Anything in a special category goes to Radiocentre for clearance before it airs.

  5. 5

    On air

    Your campaign goes live across the schedule, online, on DAB and in the on-demand catch-up.

  6. 6

    Report

    We confirm what ran and when, and review what worked so the next campaign works even harder.

A Radiocentre member

Advertising you can trust — and your listeners can too
Radiocentre Trustmark

Pump Radio is a member of Radiocentre, the industry body for UK commercial radio. Radiocentre represents stations of every size to advertisers, government and regulators, publishes the research that proves radio advertising works, and runs the clearance service that keeps advertising on commercial radio honest.

For you as an advertiser, membership means:

  • Compliant by design. Everything we broadcast on your behalf is checked against the UK Code of Broadcast Advertising (the BCAP Code).
  • Expert clearance. Scripts in a special category are cleared by Radiocentre's clearance team before broadcast, so you're never caught out.
  • The Trustmark. The Radiocentre Trustmark tells listeners that the messages they hear on Pump Radio can be trusted — and that trust carries over to your brand.
  • Backed by research. We plan campaigns using Radiocentre's planning and effectiveness tools and award-winning research into what makes radio advertising work.

Let's get your message on air

Tell us who you're trying to reach and what you'd like to achieve. We'll come back with straightforward options and honest pricing — from a handful of sweepers to a full show sponsorship.

Email marketing@pumpradio.net Live event services

Pump Radio advertising is sold and managed by PacketPipe Ltd (Company No. 12105604), a Radiocentre member.