How Pump Radio handles your personal information when you text or WhatsApp the studio, and when you use this website. Short version: we keep as little as we can, for as long as we must, and we never sell it.
Last updated 6 September 2026.
Pump Radio is owned and operated by PacketPipe Ltd (Company No. 12105604), 2-3 Charter Point Way, Ashby de la Zouch, Leicestershire, LE65 1NF, United Kingdom. PacketPipe Ltd is the data controller for the personal information described on this page.
Questions, requests and complaints: contact@pumpradio.net. The rules for using the site and messaging the studio are in our terms of service.
You can send the studio a shout-out, a request or a question by SMS (text PUMP to 88440, or text our long number) or on WhatsApp. This section explains what happens to that message.
We do not collect anything else from the message. We do not read your contacts, your location or your other conversations.
Messages may be read out on air or referred to during a show. If you give a name in your message, the presenter may use it. Your phone number is never broadcast. If you do not want your message read out, say so in the message.
Our lawful basis under UK GDPR is legitimate interests: running an interactive radio station that listeners can contact, in a way listeners expect when they message a studio. We do not use your number or message for anything unrelated.
So presenters can recognise regulars and keep the studio's messages civil, we keep a small contact record for each number that messages us: the number, the name you gave (or that a presenter noted), whether you have used SMS or WhatsApp, how many times you have messaged and when, any note a presenter adds, and whether the number has been blocked. Blocked numbers can still message but nothing they send is shown to presenters or read on air. Presenters see the last three digits of your number, never the whole thing. The record is kept for as long as the station runs its messaging service and is deleted on request — see Delete your data.
To receive and reply to messages we rely on a small number of service providers, each of which processes your data only to deliver the service:
Your mobile network also handles the message, and standard network charges apply to texts you send us. We do not charge for receiving a message.
There is nothing to unsubscribe from. Stop messaging us and we stop having anything of yours; anything already received is deleted within the hour as described above. On WhatsApp you can also block our number at any time. To ask us to delete anything else, see Delete your data.
You have the right to ask what personal information we hold about you, to have it corrected or deleted, to object to our using it, and to ask us to restrict how we use it. Messages are deleted within an hour of arriving; your contact record is what we can show you, correct or delete.
Email contact@pumpradio.net. We will respond within one month. Deletion requests have their own page: Delete your data.
If you are unhappy with how we have handled your information you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
If we change how we handle messages or the website, we will update this page and the date at the top. The current version is always at https://pumpradio.net/privacy.